Microsoft Envision Conference: One Big Takeaway for Small Business

Leaders across industries are looking for ways to make smarter, faster decisions that will give their business a strategic advantage. Whether a business leader looking to improve productivity and business processes, or a tech leader looking for solutions that ensure security, compliance and operational efficiency, the Microsoft Envision Conference provided the insights and strategies that helped leaders and businesses advance.

These leaders gathered for the inaugural conference in New Orleans, along with Microsoft’s CEO Satya Nadella. Microsoft, as most business professional already know, provides essential software, programs, and functionalities to companies of all industries and sizes. Small businesses, in particular, stand to benefit from a big takeaway from the Microsoft Envision Conference.

Digital Transformation

For businesses to survive and thrive in this new era, they must embrace digital transformation. Companies succeeding at digital transformation are doing four things, Microsoft’s CEO Nadella said, “Becoming more engaged with their customers, empowering their employees, optimizing how they run their business operations and transforming the products and services they offer using digital content.”

“We as business leaders don’t work in isolation. We live in a multi-constituent world,” Nadella said. “Our long-term ability to grow is directly related to our ability to make our climate more sustainable, our economies more viable, and that only happens if we ask ourselves what difference is our business making, what difference are we making?”

Simply put, companies who wish to remain in business need to embrace the digital world not just to survive, but to thrive. The days of literal word-of-mouth and foot traffic have been replaced by digital chatter and website visits. Due to this transformation, small businesses in particular must invest responsibly in IT because information technology serves as the backbone for all business activity now and well into the future.

To hear Nadella’s keynote speech and learn more about the digital transformation’s impact on small business, visit this page.