Microsoft Commercials Take a Jab at Apple

Let’s take a stroll down memory lane. Remember the Apple commercials with the calm, cool, and collected Mac guy and the nerdy, slightly socially awkward PC guy? Now, seven years later, Microsoft brought the rivalry back into the limelight – launching a new campaign to show Apple who’s boss by showcasing their innovative features and productivity abilities.

Their approach is simple, yet powerful:

“I could never do that with a Mac.”

There you have it.

The Microsoft commercials range from lighthearted product promotion to making a sharp turn down full-fledged rivalry road. They come in different attack levels, too. You’ll get everything from fun and witty:

To a battle of specs and personal assistants:

Microsoft even has allies. Check out Google getting in on the action, too:

The Apple Campaign

Of course, this is a seemingly well overdue punishment after the historically successful “Get a Mac” campaign. From 2006 to 2009, the series stood as the longest running Mac campaign of all time and even reigned as the best advertising campaign of the decade by Adweek.

The campaign’s very first commercial, “Better,” highlights how PC may be good at business tasks, like spreadsheets, but Mac is better at life stuff, like music and photos.

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By the end of the campaign, “Teeter Totter” features a woman carrying a box full of items and explains to PC that she’s excited about the update as it will be a “real fresh start,” referring to Apple.

As we chuckled at these memorable commercials, Microsoft and Google have been silently plotting their revenge in quite a strategic manner – from offering world-class features to solving Apple’s everyday issues.

The Specs

With Microsoft’s battle of the features campaign pitting each company’s newest tablet against the other, this calls for a dissection of the Surface Pro 4.

What’s all the hype really about?

Surface Pro 4:

  • Size: 12.3”
  • Weight: 1.69 lbs to 1.73 lbs
  • Processor: 6th Generation Intel Core m3, i5, or i7 (Additional storage available with a microSD card)
  • Storage: 128GB, 256GB, 512GB, 1TB
  • Camera: 5MP Front-Facing, 8MP Rear-Facing
  • Surface Pen Included
  • Keyboard Included
  • Runs Full Software

And when you compare it to its iPad rival:

iPad Pro 12.9”:

  • Weight: 1.57 lbs to 1.59 lbs
  • Processor: A9X Chip, M9 Co-processor
  • Storage: 32GB, 128GB, 256GB
  • Camera: 5MP Front-Facing, 12MP Rear-Facing
  • Keyboard available for purchase
  • Apple Pen available for purchase
  • Runs Mobile Apps

So who wins this battle? We’ll let you decide. The two are comparable in height and weight while carrying a lot of similarities elsewhere as well. The iPad features a better camera, while the Surface Pro 4 boasts way more storage space.

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